A solar salesperson usually wants one number off your bill — the monthly dollar amount — because it makes the pitch easy. That number is the least useful thing on the page.
Production arrives in the middle of the day. The expensive hours arrive after it has gone. That mismatch — not the size of the array — is what a battery is for.
Schematic. Shapes vary by roof, season and rate schedule.
Under the Net Billing Tariff — what people call NEM 3.0 — the electricity you buy and the electricity you sell are priced differently.
You’re billed the full retail rate for every kilowatt-hour you import, and credited a much lower avoided-cost rate for every one you export. The gap between those two numbers is the entire economics of a modern solar system.
It’s deliberate policy, not a mistake: a retail rate bundles transmission, distribution and fixed costs, while avoided cost is roughly just the generation slice. The consequence is that solar stopped being a game of producing as much as possible and became a game of using what you produce.
You are billed the whole bundle for a kilowatt-hour you import. You are credited close to the generation slice alone for one you export. That gap is why using your own production beats selling it.
Schematic — proportions are illustrative and vary by utility, rate schedule and hour.
Cities that run their own utility — Los Angeles, Sacramento, Pasadena, Glendale, Azusa and others — aren’t under the same tariff, and several still credit exports at or near retail. If that’s you, most of what you read about NEM 3.0 doesn’t describe your situation, and the battery case is a different conversation. Check the name on your bill first.
As a rough check on whether a proposed array is in the right range — not a design, and not a promise — a well-oriented kilowatt in California tends to produce around 1,400 to 1,700 kilowatt-hours a year. Shading, orientation and pitch all move that. If a proposal implies dramatically more, ask what assumption is doing the work.